Make it cool. The canvas was blank with only one requirement - feature the names of the key presenters at Offf 2010 in Paris.

The main challenge we faced was limiting our ideas to an achievable (both financially and timely) end product. Having an open creative brief was in many ways difficult yet extremely exciting.

The titles were an industry sensation - only a month after the show, over 42 industry websites and blogs had written about their creative merits. Two goals were accomplished - the one client requirement, which was feature the names of the key presenters at Offf 2010 in Paris, and our own - to debut our integrated design and animation team.

The textures, contours, and fibres of the characters are the threads that bind the piece together - from the characters and environments to the typography itself. On top of that, my long-lasting argument of 'machine is a product of nature' found its way in where I wanted to balance the textural beauty with something heavy, robotic and harsh like the cubic mountains and mechanic additions to some of the animals.Working with art directors and designers, we created beautifully abstract scenes which were then brought to life by equally talented CG artists who added their own vision of artistic detail.