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ECONOMY DRIVE

THE MILL, London / AUDI / 2010

Awards:

Bronze Cannes Lions
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Film

Overview

Credits

Overview

BriefExplanation

Shot on 35mm in black and white, the commercial follows a light bulb as it travels from Sydney city centre to the suburbs - the hero light bulb representing an Audi to illustrate its new stop/start technology.

More Entries from Special Effects & Computer Graphics in Film Craft

24 items

Gold Cannes Lions
I'M HERE

Production Design

I'M HERE

PERNOD RICARD, MJZ

(opens in a new tab)
Gold Cannes Lions
FUNERAL

Direction

FUNERAL

MINISTRY OF COMMUNITY DEVELOPMENT, LEO BURNETT/ARC WORLDWIDE SINGAPORE

(opens in a new tab)
Gold Cannes Lions
THE LIFE

Cinematography

THE LIFE

MICROSOFT, MJZ

(opens in a new tab)
Gold Cannes Lions
FUNERAL

Copywriting

FUNERAL

MINISTRY OF COMMUNITY DEVELOPMENT, LEO BURNETT/ARC WORLDWIDE SINGAPORE

(opens in a new tab)
Gold Cannes Lions
A PEACE OF MIND

Best Use of Music

A PEACE OF MIND

DEUTSCHER TIERSCHUTZBUND, GREY WORLDWIDE

(opens in a new tab)
Gold Cannes Lions
PIANO

Best Use of Music

PIANO

MATCH.COM, ACADEMY FILMS

(opens in a new tab)
Gold Cannes Lions
GOING WEST

Sound Design

GOING WEST

NEW ZEALAND BOOK COUNCIL, COLENSO BBDO

(opens in a new tab)
Gold Cannes Lions
THE GIFT

Special Effects & Computer Graphics

THE GIFT

PHILIPS, RSA FILMS

(opens in a new tab)
Gold Cannes Lions
WINTER OLYMPICS

Animation

WINTER OLYMPICS

BBC, RAINEY KELLY CAMPBELL ROALFE/Y&R

(opens in a new tab)
Gold Cannes Lions
GOING WEST

Animation

GOING WEST

NEW ZEALAND BOOK COUNCIL, COLENSO BBDO

(opens in a new tab)
Gold Cannes Lions
INVOCATION

Animation

INVOCATION

SOS ATLANTIC FOREST FOUNDATION, F/NAZCA SAATCHI & SAATCHI

(opens in a new tab)
Silver Cannes Lions
SPEECH

Production Design

SPEECH

ALLSTATE, LEO BURNETT USA

(opens in a new tab)
Silver Cannes Lions
BRING IT TO LIFE

Production Design

BRING IT TO LIFE

DIAGEO, ABBOTT MEAD VICKERS BBDO

(opens in a new tab)
Silver Cannes Lions
THE LIFE

Direction

THE LIFE

MICROSOFT, MJZ

(opens in a new tab)
Silver Cannes Lions
SWIMMING POOL

Direction

SWIMMING POOL

INNOCENCE EN DANGER, HENRY DE CZAR

(opens in a new tab)
Silver Cannes Lions
THE MAN YOUR MAN COULD SMELL LIKE

Direction

THE MAN YOUR MAN COULD SMELL LIKE

OLD SPICE, MJZ

(opens in a new tab)
Silver Cannes Lions
I'M HERE

Direction

I'M HERE

PERNOD RICARD, MJZ

(opens in a new tab)
Silver Cannes Lions
ANTI-ROCK STAR

Direction

ANTI-ROCK STAR

VH1, Y&R

(opens in a new tab)
Silver Cannes Lions
PIRATE PAPER BOAT

Direction

PIRATE PAPER BOAT

STELLA ARTOIS, HUNGRY MAN

(opens in a new tab)
Silver Cannes Lions
BREATHE

Cinematography

BREATHE

COMMUNITIES AND LOCAL GOVERNMENT, RAINEY KELLY CAMPBELL ROALFE/Y&R

(opens in a new tab)
Silver Cannes Lions
EVERY TEAM NEEDS THE SPARK

Cinematography

EVERY TEAM NEEDS THE SPARK

ADIDAS, 180 AMSTERDAM

(opens in a new tab)
Silver Cannes Lions
THE MAN WHO WALKED AROUND THE WORLD

Copywriting

THE MAN WHO WALKED AROUND THE WORLD

DIAGEO, BBH

(opens in a new tab)
Silver Cannes Lions
SWORD COLLECTOR

Copywriting

SWORD COLLECTOR

LAND ROVER, Y&R

(opens in a new tab)
Silver Cannes Lions
CAT SITTER

Copywriting

CAT SITTER

LAND ROVER, Y&R

(opens in a new tab)

More Entries from THE MILL

24 items

Gold Cannes Lions
CLOUD

Script

CLOUD

DIAGEO, THE MILL

(opens in a new tab)
Gold Cannes Lions
98% HUMAN

Visual Effects

98% HUMAN

PETA, THE MILL

(opens in a new tab)
Gold Cannes Lions
2010 OPEN TITLES

Broadcast Design and Graphics Incl. Animation

2010 OPEN TITLES

OFFF INTERNATIONAL FESTIVAL, THE MILL

(opens in a new tab)
Gold Cannes Lions
OPEN SPACES

Visual Effects

OPEN SPACES

BURBERRY, THE MILL

(opens in a new tab)
Gold Cannes Lions
HELP

Virtual Reality (VR)

HELP

GOOGLE, THE MILL

(opens in a new tab)
Gold Cannes Lions
HELP

Technological Achievement in Digital Craft

HELP

GOOGLE, THE MILL

(opens in a new tab)
Silver Cannes Lions
STEEPLECHASE

Special Effects & Computer Graphics

STEEPLECHASE

WEETABIX, THE MILL

(opens in a new tab)
Silver Cannes Lions
FOCUS GROUP

Special Effects & Computer Graphics

FOCUS GROUP

NOKIA, THE MILL

(opens in a new tab)
Silver Cannes Lions
BRING IT TO LIFE

Special Effects & Computer Graphics

BRING IT TO LIFE

DIAGEO, THE MILL

(opens in a new tab)
Silver Cannes Lions
WAITROSE 'COMING HOME'

Animation

WAITROSE 'COMING HOME'

WAITROSE, THE MILL

(opens in a new tab)
Silver Cannes Lions
SAVED BY MONSTER

Visual Effects

SAVED BY MONSTER

MONSTER.COM, THE MILL

(opens in a new tab)
Bronze Cannes Lions
ECONOMY DRIVE

Special Effects & Computer Graphics

ECONOMY DRIVE

AUDI, THE MILL

(opens in a new tab)
Bronze Cannes Lions
WRITE THE FUTURE

Special Effects & Computer Graphics

WRITE THE FUTURE

NIKE, THE MILL

(opens in a new tab)
Shortlisted Cannes Lions
HUMMINGBIRD

Animation

HUMMINGBIRD

AUDI, THE MILL

(opens in a new tab)
Shortlisted Cannes Lions
MINI 'FAITH OF A FEW'

Visual Effects

MINI 'FAITH OF A FEW'

MINI, THE MILL

(opens in a new tab)
Shortlisted Cannes Lions
HERO'S JOURNEY

Visual Effects

HERO'S JOURNEY

KIA MOTORS, THE MILL

(opens in a new tab)
Shortlisted Cannes Lions
MACHINES

Visual Effects

MACHINES

STUB HUB, THE MILL

(opens in a new tab)
Shortlisted Cannes Lions
DELIVERING AWESOME

Visual Effects

DELIVERING AWESOME

VIRGIN, THE MILL

(opens in a new tab)
Shortlisted Cannes Lions
VIKINGS 'MAIN TITLES'

Title sequences

VIKINGS 'MAIN TITLES'

HISTORY CHANNEL, THE MILL

(opens in a new tab)
Shortlisted Cannes Lions
FACEBOOK OCULUS 'FIRST STEPS'

Visual Effects

FACEBOOK OCULUS 'FIRST STEPS'

FACEBOOK OCULUS, THE MILL

(opens in a new tab)
Shortlisted Cannes Lions
THE RESET

Visual Effects

THE RESET

VERIZON, THE MILL

(opens in a new tab)
98% HUMAN

Art Direction/Product Design

98% HUMAN

PETA, THE MILL

(opens in a new tab)
NATURE'S GIFT

Production Design

NATURE'S GIFT

POND'S, THE MILL

(opens in a new tab)
LAUNCH PROMO

Production Design

LAUNCH PROMO

MUBI, THE MILL

(opens in a new tab)