Film Craft > Film Craft
THE MILL, London / NIKE / 2011
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‘Write the Future’ features an almighty line up of football superstars including Wayne Rooney, Christiano Ronaldo, Didier Drogba, Ronaldinho, Theo Walcott and Cesc Fabregas. The ad shows how the slightest margin of error can lead to ultimate glory or utter dejection, as is the case when Rooney misses a crucial pass and is sent into a physical decline that sees him ending up washed up, bearded, overweight and living in a caravan. The blockbuster commercial’s other highlights include a giant statue of Ronaldo and cameos from Homer Simpson, actor Gael Garcia Bernal and LA Lakers’ Kobe Bryant.
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