Film Craft > Film Craft
MODELS
DARE, London / SONY / 2011
Awards:
Silver Cannes Lions
Overview
Credits
Overview
Synopsis
To demonstrate how easy the Xperia X10 smart phone is to use, Sony Ericsson created the Product Testing Institute - an organization featuring focus groups (not renowned for their high IQ) testing the X10 against its competitors. Each focus group consisted of real people, who were secretly filmed at a real market research facility. The only hired actor in the films was the moderator.
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