The objective was to create a tonal sequence that spoke to the haunting, ancient, fearsome and visceral part in all of us in an effort to transition viewers from their own reality and ease them into the world of the show. The challenge was creating an emotional connection to a world that may be difficult to empathize with because the experience is alien to ours, and the history and imagery is often caricatured.

Our approach resulted from identifying the show's core emotions and beliefs and then weaving them into a sequence that could be viscerally interpreted.

The main title sequence for the series needs to immediately engage the viewer by capturing the scope of the Viking era, the complexity and mystery of the Vikings’ pagan culture and myth, and its collision with the Christian world.

Director Rama wanted it to be about the space between life and death, and one warrior’s lonely crossing of that gap. Our creative began with a piece of music that eventually became the final soundtrack and an ancient Nordic folktale about a sea goddess we found during our research. He listened to the music on loop while writing concepts and that night had a drowning dream that ended with the silhouettes of boats on the surface above me. The next morning he began visualizing it, piecing together the story of memory, loss, myth and war with sketches and reference photography.

The opening episode had 6.1 Million US viewers.

The title was very well received with press features including Stash, The Art of VFX, a Communication Arts feature in their Exhibit Online section, PROMAX's 'Hot Picks', TV worth watching and The Drum.