Design > Graphic Design & Design Crafts
MAGNETIC WORLD
HAKUHODO, Tokyo / DMG / 2013
Awards:
Overview
Credits
Overview
BriefExplanation
In order to accumulate the brand recognition, communication which has the strongest impact and message to the audiences was necessary.
ClientBriefOrObjective
ad:tech is an interactive advertising and technology conference and exhibition that takes place globally but the event itself and its significance haven’t been fully recognized in Japan yet.
Implementation
Our living space is filled with invisible life-force.
To convey this invisible energy, we chose magnet and iron sand, because they are the most archaic and familiar motifs to visualize energy.
By using these images, we visualized the synergy created by the sessions, and people being attracted by the invisible force.
The sessions have unique themes such as “Synchronization” and “Repulsion.”
We thought that all these energy forces are what make ad:tech attractive.
Outcome
The event generated over 181% visitors compared to last year’s result.
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