Design > Graphic Design & Design Crafts
DENTSU CHUBU, Nagoya / COPYWRITERS CLUB NAGOYA / 2013
Awards:
Overview
Credits
BriefExplanation
Japanese creators are considered to be diligent.
They write notes directly on to the annual and dog-eared pages when they study.
However, the important annual becomes damaged too quickly because of the method.
ClientBriefOrObjective
To make the Copywriters Club Nagoya Annual 2012.
Implementation
We invented "An annual with sticky notes."
Many sticky notes have been arranged onto the cover
so that owners can smoothly use it as a bookmark.
Outcome
The owners were able to leave marks on the annuals without damaging the pages.
Moreover, the colorful sticky notes excited them and motivated their eagerness to learn harder.
Since the sticky notes were placed onto the cover, no one has lost them since.
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