Design > Graphic Design & Design Crafts

STICKY NOTES ANNUAL

DENTSU CHUBU, Nagoya / COPYWRITERS CLUB NAGOYA / 2013

Awards:

Gold Cannes Lions
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Case Film
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Overview

Credits

Overview

BriefExplanation

Japanese creators are considered to be diligent.

They write notes directly on to the annual and dog-eared pages when they study.

However, the important annual becomes damaged too quickly because of the method.

ClientBriefOrObjective

To make the Copywriters Club Nagoya Annual 2012.

Implementation

We invented "An annual with sticky notes."

Many sticky notes have been arranged onto the cover

so that owners can smoothly use it as a bookmark.

Outcome

The owners were able to leave marks on the annuals without damaging the pages.

Moreover, the colorful sticky notes excited them and motivated their eagerness to learn harder.

Since the sticky notes were placed onto the cover, no one has lost them since.

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