Design > Communication Design

MOTHER BOOK

DENTSU CHUBU, Nagoya / KISHOKAI MEDICAL CORPORATION / 2014

Awards:

Gold Cannes Lions
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Overview

Credits

Overview

BriefExplanation

Pregnancy and childbirth are one of the most important events in life.

Our client, Bell-net OBSTETRICS, wanted to help by giving an unforgettable experience.

ClientBriefOrObjective

To raise awareness of Bell-net OBSTETRICS.

Implementation

Bell-net OBSTETRICS handed out a special book to expecting mothers. The world’s first ever book that grows with mothers. The "Mother Book".

-The “Mother Book” consists of 40 pages, which is the same as the number of weeks of pregnancy.

-The design of each page will help expectant mothers to understand the status of their babies every week.

-The pages of the book get bigger at the same time.

-The “Mother Book” can be used as a diary to write their feelings towards their babies every week.

Outcome

The “Mother book”, enhanced the joys of becoming a mother. In addition, words that were written during the pregnancy will become the best gift to the child in the future.

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