Design > Communication Design
STAPLE
WAX, Calgary / CALGARY SOCIETY FOR PERSONS WITH DISABILITIES / 2014
Awards:
Overview
Credits
Overview
BriefExplanation
No budget. The annual report was distributed at the organization's Annual General Meeting as well as mailed to various governmental agencies in a bid to raise awareness for the organization and their financial needs.
ClientBriefOrObjective
The CSPD (Calgary Society for Persons with Disabilities) is a not for profit organization that provides individualized residential services to persons with disabilities, including autism, downs syndrome and cerebral-palsy. Our task was to create a provocative annual report that told their financial story but also worked to raise awareness (and funds) for the organization.
Implementation
With funding being cut, there was more impetus than ever to use the annual in an unconventional way. Using the simple insight that “being handicapped is hard” we decided to make the annual hard to read (hence the single staple) and to a lesser extent, hard to look at. We told the story of a client over a day using stark, journalistic photos and honest language that doesn’t pull any punches.
Outcome
2013 ended up being the CSPD's best fundraising year in their 40 year history.
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