Design > Corporate or Brand Identity
CSPD 2008 ANNUAL REPORT
WAX, Calgary / CALGARY SOCIETY FOR PERSONS WITH DISABILITIES / 2009
Overview
Credits
OVERVIEW
BriefExplanation
In short, the brief was to showcase on how peoples’ financial contributions helped those in need.
ClientBriefOrObjective
To express the issue and significance of fundraising on a human level, the entire annual report was written by hand on objects that were directly purchased from fundraising efforts.The challenge was not to do the typical pull-at-your-heartstring thing that’s common to most public service work. We wanted this to be about the facts. Writing on objects did prove somewhat difficult, but we bought our writing utensils in bulk for this one.
Effectiveness
Donations are up for them and awards for us.
Execution
We wanted to be transparent about where the donations went and how they made a real tangible difference to the disabled and their caregivers.
More Entries from Publications in Design
24 items
More Entries from WAX
24 items
