Design > Corporate or Brand Identity
COTO-TAMA
HAKUHODO, Tokyo / NHK / 2009
Awards:
Overview
Credits
Overview
BriefExplanation
Draw tech-savy young people’s attention to digital art and have them come to Digital Art Festival Tokyo 2008.
ClientBriefOrObjective
Our biggest challenge was how to communicate with young people that tend to block out traditional advertisements, and gather information from social networking services and blogs.
And at the same time, draw them into the world of digital art.
Effectiveness
The COTO-TAMA widget was the no.1 downloaded widget in Adobe Air Gallery in just 20 days.By creating fans of COTO-TAMA, we succeeded in hijacking our target’s desktops which created a new community of digital art fans. As a result, the number of people who went to Digital Art Festival Tokyo 2008 increased by 25% compared to the previous year.
Execution
We designed COTO-TAMA upon an old Japanese saying “words have souls.” COTO-TAMA is a code comprised of 50 syllables with individual looks and souls.We developed an interactive art widget around COTO-TAMA which allowed users to send and receive messages in COTO-TAMA form. This acted as a promotional tool for the event organizers and COTO-TAMA also became the key visual for the festival.
More Entries from Digital Design in Design
24 items
More Entries from HAKUHODO
24 items
