Design > Graphic Design & Design Crafts
OK GO - ALL IS NOT LOST
HAKUHODO, Tokyo / GOOGLE / 2012
Awards:
Overview
Credits
Overview
BriefExplanation
Encourage trial of Google Chrome by demonstrating what can be done with a new modern browser featuring cutting-edge web technology.
ClientBriefOrObjective
Develop a music video unlike any other: an immersive, interactive, multi-window rendering of OK Go - All Is Not Lost, showcasing HTML5 and Google Chrome.
Effectiveness
Created massive buzz in over 200 countries and areas.Drove Chrome usage.Nominated at the 54th Grammy Awards.
Execution
A music video where you can enter a message and see it brought to life by dancers within the video. OK Go and Pilobolus dancers are filmed through a clear floor, making increasingly complex shapes, and eventually words.Different shots are rendered in different browser windows that move, re-size and re-align throughout the piece.
Original message cards and videos are generated, which users can share with the world.
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