A.O.Smith wants to launch its solar-powered water heater in a unique way.

A.O.Smith is a major producer of water heaters in China, and has high awareness for it’s electric powered models, but with the growing consumer trend towards low carbon energy sources, A.O.Smith have launched a solar-powered water heater.In China’s key market for Solar-powered product, we want to enlist the help of netizens and on-line media to generate support for A.O.Smith, then make the sales growth of A.O.Smith solar powered water heater in Shanghai and other cities in China.

•More than 20,000 people attended the event.

•Consumers generated 890,379 Weibo postings and an increase in sales of 23% in Shanghai have lead A.O.Smith to make plans to roll out the ‘Sun Bathing’ experience into Nanjing and Hangzhou.

•At the end of 2011, A.O.Smith has occupied the top share in China solar-powered water heater market.

In the heart of Shanghai, China’s key market for solar-powered products, we constructed the A.O.Smith 'Sun Bathing' consumer experience.

It consisted of a self-contained lightproof shower room, complete with shower nozzle fitted into the ceiling. It looked just like any other dark tiled bathroom, except that it was rays of sunlight, not streams of water, that flowed through the shower head.