Design > Packaging Design

OPEN CAP FOR STRONG BONES

LEO BURNETT SHANGHAI, Shanghai / WYETH / 2012

Awards:

Shortlisted Cannes Lions
CampaignCampaignLayout(opens in a new tab)
Presentation Image
1 of 0 items

Overview

Credits

Overview

BriefExplanation

Getting children to take supplement tablets is often quite challenging.

ClientBriefOrObjective

Getting children to take supplement tablets is often quite challenging. So we came up with a specially designed cap for ‘Caltrate Kids’ calcium supplement.

Effectiveness

As an engaging toy and an educational tool, to highlight the benefit of strong bones, it’s proven to be a big hit with both kids and mothers.

Execution

So we came up with a specially designed cap for ‘Caltrate Kids’ calcium supplement. When you open the cap, a limp giraffe, or a basketball player, springs to life and stands tall.

More Entries from Special Editions & Promotional Packaging in Design

24 items

Grand Prix Cannes Lions
THE SOLAR ANNUAL REPORT 2011

Medium Business - regional or national organisations

THE SOLAR ANNUAL REPORT 2011

AUSTRIA SOLAR - VEREIN ZUR FOERDERUNG DER THERMISCHEN SOLARENERGIE, SERVICEPLAN

(opens in a new tab)

More Entries from LEO BURNETT SHANGHAI

24 items

Gold Cannes Lions
SUN BATHING

Temporary Retail

SUN BATHING

A.O.SMITH, LEO BURNETT SHANGHAI

(opens in a new tab)