Brand Experience and Activation > Use of Promo & Activation
LEO BURNETT SHANGHAI, Shanghai / WYETH / 2012
Overview
Credits
ClientBriefOrObjective
Getting children to take supplement tablets is often quite challenging.
Effectiveness
As an engaging toy and an educational tool, to highlight the benefit of strong bones, it’s proven to be a big hit with both kids and mothers.
Implementation
So we came up with a specially designed cap for ‘Caltrate Kids’ calcium supplement. When you open the cap, a limp giraffe, or a basketball player, springs to life and stands tall.
Relevancy
The action - 'Open Cap' can let the consumer directly feel that if they take the 'Caltrate Kids' they will immediately gain strong bones.
More Entries from Best Use of Shopper Marketing in a Promotional Campaign in Brand Experience and Activation
24 items
More Entries from LEO BURNETT SHANGHAI
24 items