Brand Experience and Activation > Use of Promo & Activation

NON-STICK PANS

LEO BURNETT SHANGHAI, Shanghai / SUPOR / 2010

Awards:

Bronze Cannes Lions
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Overview

Credits

Overview

ClientBriefOrObjective

Break through the clutter of an already very crowded marketplace to build awareness for Supor’s premium range of non-stick pans.

Implementation

A spectacular event using a giant wok and in-line skaters dressed as prawns, pork, eggs, carrots and fish, was set up outside shopping malls in Shanghai China.

Outcome

A rise in sales of 20% in the selected Shanghai malls has led to plans being made to take the event into 2nd and 3rd tier cities across China.

Relevancy

The food skaters flew up and down a ramp constructed inside the wok to demonstrate the non-stick surface.

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