Brand Experience and Activation > Use of Promo & Activation
LEO BURNETT SHANGHAI, Shanghai / SUPOR / 2010
Awards:
Overview
Credits
ClientBriefOrObjective
Break through the clutter of an already very crowded marketplace to build awareness for Supor’s premium range of non-stick pans.
Implementation
A spectacular event using a giant wok and in-line skaters dressed as prawns, pork, eggs, carrots and fish, was set up outside shopping malls in Shanghai China.
Outcome
A rise in sales of 20% in the selected Shanghai malls has led to plans being made to take the event into 2nd and 3rd tier cities across China.
Relevancy
The food skaters flew up and down a ramp constructed inside the wok to demonstrate the non-stick surface.
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