Brand Experience and Activation > Use of Promo & Activation

POWER UP WITH ANGRY BIRDS

LEO BURNETT SHANGHAI, Shanghai / MCDONALD'S / 2013

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Overview

Credits

Overview

ClientBriefOrObjective

With the digital boom in China, people are looking for brands that can provide unique experiences.

Implementation

Our solution was designed to build awareness for McDonald's 'Angry Birds' in-store experience in Shanghai, Beijing & Chengdu.

Outcome

The results were positive:

- This campaign brought an increase in customers through the door and an increase in sales

- Filet of Fish sales were up +22%

- Beef category sales +16.2%

- and the Angry Bird SLP, which we planned to sell over 7 weeks, had already sold 56% in the first 2 weeks.

Relevancy

Strengthen brand love and consumer connection with McDonald’s, whilst driving excitement and craving for McDonald’s food.

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