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MONKEY

LEO BURNETT SHANGHAI, Shanghai / SOUP DAREN INSTANT NOODLE / 2016

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Overview

Credits

Overview

BriefExplanation

Brief: 2016 is the Chinese lunar year of monkey. Clients of Soup Daren instant noodle want to have a Chinese New Year campaign to deliver the message of "irresistible taste".

Solution: We leveraged the image of money, utilizing monkey to show how people can't wait for the instant noodle to be ready.

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