Media > Use of Media
LEO BURNETT SHANGHAI, Shanghai / WYETH / 2012
Overview
Credits
Effectiveness
As an engaging toy and an educational tool, to highlight the benefit of strong bones, it’s proven to be a big hit with both kids and mothers.
Execution
So we came up with a specially designed cap for “Caltrate Kids” calcium supplement.When you open the cap, a limp giraffe, or a basketball player, springs to life and stands tall.
Strategy
Getting children to take supplement tablets is often quite challenging.
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