Media > Use of Media

OPEN CAP FOR STRONG BONES

LEO BURNETT SHANGHAI, Shanghai / WYETH / 2012

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Overview

Credits

Overview

Effectiveness

As an engaging toy and an educational tool, to highlight the benefit of strong bones, it’s proven to be a big hit with both kids and mothers.

Execution

So we came up with a specially designed cap for “Caltrate Kids” calcium supplement.When you open the cap, a limp giraffe, or a basketball player, springs to life and stands tall.

Strategy

Getting children to take supplement tablets is often quite challenging.

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