Cannes Lions
LEO BURNETT SHANGHAI, Shanghai / WYETH / 2012
Overview
Entries
Credits
Execution
So we came up with a specially designed cap for “Caltrate Kids” calcium supplement. When you open the cap, a limp giraffe, or a basketball player, springs to life and stands tall.
Outcome
As an engaging toy and an educational tool, to highlight the benefit of strong bones, it’s proven to be a big hit with both kids and mothers.
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12 items