Brand Experience and Activation > Product & Service

FRESH STONE-AGE-MEAT

DDB GERMANY BERLIN, Berlin / BOSCH / 2010

Awards:

Silver Cannes Lions
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Overview

Credits

Overview

ClientBriefOrObjective

Our task was to increase the awareness level of the revolutionary cooling technology VitaFresh from Bosch to our target group: everyone who likes fresh food.

Implementation

VitaFresh is the latest cooling technology from Bosch. It keeps vegetables, fish and meat fresh for an extremely long time. For that purpose we developed food-dummies: fresh meat from an age of a time long, long ago. Fresh mammoth steaks, juicy dinosaur legs and tender sabertooth fillets. Marked with our label, we placed the fresh Stone Age meat in the freezer sections of supermarkets for one week. Furthermore we attracted the attention of customers through leaflets and supermarket announcements.

Outcome

In 6 days we reached approx. 75,000 people in 24 supermarkets. The web special attracted 236% more visitors with a 530% increase in length of stay.

Relevancy

How extremely long the new Bosch VitaFresh cooling technology preserves the freshness of food, was convinced to our target group at a place where freshness matters to them the most: in the supermarket. There we placed fresh meat from an age of a time long, long ago.

Thanks to a QR-Code on the food-dummies, curious people were directed to a webspecial for more information about the new cooling technology VitaFresh.

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