Cannes Lions

REFRIGERATORS

DDB GERMANY BERLIN, Berlin / BOSCH / 2010

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Overview

Entries

Credits

Overview

Execution

We decided to advertise, where people are looking for fresh food anyway and freshness matters to them the most. For one week we placed in the freezer sections of supermarkets attention-getting food-dummies: fresh meat from an age of a time long, long ago. Fresh mammoth steaks, juicy dinosaur legs and tender sabre tooth tiger fillets. Marked with our label the fresh Stone Age Meat hit our target group directly with its message. Curious people were directed to a web special for more information about the new cooling technology VitaFresh. The beefy objects were supported by leaflets and announcements in the supermarket.

Outcome

In 6 days we reached approx. 75,000 people in 24 supermarkets. The web special attracted 236% more visitors with a 530% increase in length of stay.

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