Radio and Audio > Product & Service

CAR CHASE

DDB GERMANY BERLIN, Berlin / VOLKSWAGEN / 2010

Awards:

Bronze Cannes Lions
CampaignCampaignLayout(opens in a new tab)

Overview

Credits

Overview

BriefExplanation

This is what the classical cliché car chase in the movies is made of:- The drivers swearing, shouting instructions, talking as if everything is under control.

- The lady in the passenger seat, who is whining, screaming and sometimes navigating.

- The engines roaring, other cars horns, screaming tyres.For this radio advert we simply erase the third, since the new Golf has the quietest interior ever in its class.

ScriptInEnglish

SFX: Clock tickingFVO: That black car...MVO: ...has been following us for 10 minutes. Hold on tight.

FVO: What do they want?MVO: No idea. Careful!FVO: Watch out... the intersection! Ohh...MVO: Well, let's give it some gas, put some speed on this baby!FVO: There he is again!MVO: Where?FVO: Crashed... into a fruit stand.ANN1: The new Golf. With the quietest interior of its class.ANN2: Volkswagen. Das Auto.

ScriptInOriginalLanguage

FVO: Der schwarze Wagen..MVO: ...verfolgt uns schon seit 10 Minuten. Halt dich fest.FVO: Was wollen die?MVO: Keine Ahnung. Achtung!FVO: Oooooh, pass auf! Die Kreuzung. Ohhh...MVO: Dann eben ein kleiner Beschleunigungstest.FVO: Daaa. Da ist er wieder...MVO: Wo?FVO: In den Obststand gefahren.ANN1: Der neue Golf. Mit dem leisesten Innenraum seiner Klasse.

ANN2: Volkswagen. Das Auto.

More Entries from Cars & Automotive Services in Radio and Audio

24 items

Gold Cannes Lions
SIGNS

Alcoholic Drinks

SIGNS

HEINEKEN, EURO RSCG WORLDWIDE

(opens in a new tab)

More Entries from DDB GERMANY BERLIN

24 items

Gold Cannes Lions
SNOWMEN AGAINST GLOBAL WARMING

Corporate Communication

SNOWMEN AGAINST GLOBAL WARMING

ENTEGA, DDB GERMANY BERLIN

(opens in a new tab)