Craftsman tools have a lifetime warranty. Because of the warranty the tools essentially last forever, which means you can build something that takes forever.

SFX: Tools clanging throughoutANN: Bill’s digging a bottomless pit. It’s a job that takes an infinite amount of dedication, but infinity is exactly what Bill has, because Bill has Craftsman hand tools.

With Craftsman’s lifetime warranty, Bill’s tools can last forever, so he can build something that takes forever. And for Bill, that something is a bottomless pit. It has a beginning, kind of a middle, but surely, will not have an end.

When concerned loved ones ask Bill how his hole is going, Bill says he’s just beginning, because when you’re digging a pit with no ending, you’re always just beginning.

Only quitters will say you can’t dig a bottomless pit forever into infinity. And Bill’s no quitter.

Craftsman. Trust in your hands.