Radio and Audio > Product & Service
Y&R, New York / SEARS / 2010
Awards:
Overview
Credits
BriefExplanation
Craftsman tools have a lifetime warranty. Because of the warranty the tools essentially last forever, which means you can build something that takes forever.
ScriptInEnglish
SFX: Tools clanging throughoutANN: Gary’s building a ladder to heaven. It’s hard work and it takes a long time, but Gary has Craftsman hand tools.
With Craftsman’s lifetime warranty, Gary’s tools can last forever. So he can build something that takes forever. Like a ladder to heaven.
Step by step, nail by nail, eon after eon, Gary puts his tools to the test. And while some might see it as an eternal, wake up at dawn, horror-fest of frustration and infinite sadness, Gary just knows he’ll be working the weekend.When Gary’s glorious ladder is complete, which will be forever from now, he will notice he read the ladder to Heaven instruction manual incorrectly, and will have to start all over again.
But that’s okay: Craftsman hand tools will let Gary start all over again. Forever.
Craftsman. Trust in your hands.
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