We created six radio spots featuring six very successful and famous people from Latin America talking in English, but in a very poor English. To deliver the message that unless you are one of these lucky few you can’t afford not to know English.

Británico English Institute believes English has power. The power of helping people grow professionally. The power to help someone achieve success and make the most out of every opportunity. And in Latin America that is a power no one can afford not to have. Cause here if you wan’t to have a better chance to be successful you need to know English.

Reporter: So Canelo, what is your…when you meet the ladies, what would you say is your strongest quality? What do you have to offer most?

Canelo Alvarez: My hair. How do you say sinceridad? My sincerity. Is the más important. The number one important. The sincerity, my hair.

Reporter: Oh your heart! I thought you said your hair.

Canelo Alvarez: My heart…my heart. Sorry, my heart.

Voice Over: A mexican middle weight boxing champion of the world can afford not to know english. You can’t. Learn English at Británico.