Craftsman tools have a lifetime warranty. Because of the warranty the tools essentially last forever, which means you can build something that takes forever.

SFX: Sawing, hammering; tools clanging ANN: Dennis is building a shelf to hold all the knowledge in the world. It takes a long time, but time is on Dennis’ side.

Dennis has Craftsman hand tools, and with Craftsman’s lifetime warranty, Dennis’ tools can last forever. So he can build something that takes forever. Like a shelf filled with all the knowledge in the world.

As Dennis nails another section of shelving to his never-ending row of shelving, researchers are teaching an ape named Susan how to sign her name. That’s more shelf.

Meanwhile, a man in a restaurant is learning how to pronounce chipotle: chi-pot-le. More shelf.

But that’s okay. With Craftsman hand tools, Dennis’ shelf can take forever.

Craftsman. Trust in your hands.