It was necessary to develop an installation to highlight the diversity and numerous uses of the new Audi Q3 SUV (sport utility vehicle) for its launch in Barcelona.

The themes of space, variety and design were to be presented in an attention-getting way.

The presentation of the Audi Qube3 in Barcelona was so successful that subsequent exhibitions were organised in other European cities (Paris, Munich) in the following months.

Variety: The 14m high ‘Qube3’ reflected the streets, buildings and passers-by in its facades, allowing it to merge with its surroundings. It created new images and interconnected a variety of different perspectives to illustrate the versatility of the vehicle.Space:The mirrored interior showed the visitor's reflection as well as the Audi Q3, parked on a rotating platform in the middle of the room, an infinite number of times. The media displayed through the semi-transparent mirror walls created a unique spatial experience.Design:The overall aesthetic impression allowed visitors to experience the design in a comprehensive way.