Google Display, Google’s online advertising platform, is on a mission to improve display advertising. They asked us to create an identity to live across all mediums that leveraged the simplicity and tone of the Google brand.

Our challenge was to create a unique identity for the company’s second-highest revenue source that would stand out in a world of B2B clutter.

The Display Doodle was first created as a fun take on the Google logo for our campaign, but was quickly adopted by Google Display Advertising for use across various mediums and events. The logo proved so popular that it was featured on Google merchandise such as t-shirts, mugs and bolo ties.

We created a logo that leverages their most valuable asset: the Google logo. We then recreated it using the suite of different banner sizes available to advertisers. The banner spaces were designed with a colorful ‘Google’ take on the traditional ‘under construction’ pattern, hinting at great things to come.