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DEMO SLAM: ROUTE 66

JOHANNES LEONARDO, New York / GOOGLE / 2011

Awards:

Gold Cannes Lions
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Overview

Credits

Overview

Synopsis

Google is more than just a search bar. However, most of us don’t use, let alone, are aware of its many features. We needed to find a way to share all this free technology with the world.To educate everyone about all of Google’s innovations; we decided to change the way people learnt about it. We got precisely the people who didn’t use this free tech, to explain to the others why they should. Because, only they would be able to explain it in a way that would be fun to watch, and understood by all.By bringing in just a little bit of courage, creativity and fun; each of them pushed the role of technology in our lives and inspired the rest to use it in ways never imagined before.Transforming something few were aware of to something the whole world cared about; we were able to re-define the role of technology in everyone’s life. From celebrities, scientists, soccer moms, teens to even sports personalities; everyone came forward to find new ways in which technology could make their world a little better.With over 905 million impressions, 9 million combined Youtube and site video views; the world had watched an equivalent of 17 years worth of tech demos.The boring tech demos, boring no more.

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