Google is more than just a search bar. However, most of us don’t use, let alone, are aware of its many features. We needed to find a way to share all this free technology with the world. To educate everyone about all of Google’s innovations; we decided to change the way people learnt about it. We got precisely the people who didn’t use this free tech, to explain to the others why they should. Because, only they would be able to explain it in a way that would be fun to watch, and understood by all.

Google Demo Slam was launched as a website, a central creative hub where people learnt about Google’ s many search innovations and voted for their favourite slams. Online banners on popular websites like E! Online, New York Times, YouTube,IMDB, Urban Dictionary helped drive traffic to site. We then launched a YouTube channel to take all of Google’ s tech goodness further into the world while also enabling people make and upload their own slams. Celebrities like Jimmy Kimmel integrated slams into their act on-air, while sportspersonalities like Maria Sharapova and Amar’e Stoudemire not only made their own slams but also spread the word using social media. To get the attention of captive audiences, we ran the videos on Jumbotrons atimportant hockey and basketball games in 12 markets across the country.PR efforts enabled us trigger online conversation on blogs like HuffingtonPost, Mashable, Techcrunch, Creativity and more.

Transforming something few were aware of to something the whole world cared about; we were able to re-define the role of technology in everyone’s life. From celebrities, scientists, soccer moms, teens to even sports personalities; everyone came forward to find new ways in which technology could make their world a little better. With over 905 million impressions, 9 million combined YouTube and site videoviews; the world had watched an equivalent of 17 years worth of tech demos.The boring tech demos, boring no more.