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JOHANNES LEONARDO, New York / ADIDAS / 2015
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We live in a fame-obsessed culture and this film began to challenge today’s notion of superstar to give rise to a new generation - one not swayed by the opinion of others. The launch :90 film stars David Beckham, Pharrell Williams, Rita Ora and Damian Lillard and attacks the current notion of superstardom with each celebrity making a defiant statement about their perceived motivations.
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