Project Re: Brief is an inspiring story about the need for creative thinking amidst enormous technological shifts in the way we communicate. The film documents a grand experiment whereby Google partners with five of the brightest “old-school” legends from advertising to re-imagine their most iconic creative work for a medium they know almost nothing about: the web.

Project Re: Brief aims to shake up the ad industry and inspire new creative uses for digital advertising. While shifting formats and media platforms is one thing, as we learn from our heroes of the past, the basic tenets of human storytelling haven’t changed.