Despite almost two decades of innovation online, digital ads are still being used to simply inform more than they're being used to connect, engage, and entertain. So to create an immediate change in the industry’s perception of and approach to digital advertising, we put the space to the ultimate test. We asked five legends of American advertising to re-imagine their most iconic advertising campaigns for the digital age.

For Project Re: Brief, Google partnered with four global brands and the advertising legends behind four of America’s greatest advertising to re-imagine Coca-Cola’s “Hilltop” (1971), Volvo’s “Drive it like you hate it” (1962), Alka-Seltzer’s “I can’t believe I ate the whole thing” (1972), and Avis’ “We try harder” (1962) for the digital age.