An alarming statistic reported that more than 500,000 car accidents in the UK have been caused by women applying make-up. With safety being one of Volkswagen’s top priorities, they wanted to shed light on the issue and alert women of this serious issue.We harnessed YouTube “hauling” channels. We partnered with Nikkie who has over 25mm views. She applies make-up until she is suddenly flung towards the camera – similar to a car accident.These videos let us address our audience directly, with unwavering accuracy.We uploaded the video to Nikkie’s channel and has since spread to other major social networks.