Social and Influencer > Viral Advertising
VOLONTAIRE, Stockholm / SWEDISH INSTITUTE / 2012
Awards:
Overview
Credits
Translation
CHALLENGE:Position Sweden as a progressive country. Develop an idea powerful enough to spread organically and globally.
IDEA: Sweden became the first country in the world to let go of an official communication channel and hand it over to its citizens. Ordinary Swedes are @sweden one week at a time. Tweet by tweet, the image of Sweden is built: dynamic, innovative and deeply human.RESULTS:26,000 followers from 120 countries in six weeks. Real interaction, thousands of conversations. Inspiring 21 countries and cities to do the same. Featured in all major media globally for a PR value above $19,800,000.
More Entries from Viral Marketing in Social and Influencer
24 items
More Entries from VOLONTAIRE
24 items