Social and Influencer > Websites & Microsites

IQ STREETVIEW

HAPPINESS BRUSSELS, Brussels / TOYOTA / 2012

Awards:

Silver Cannes Lions
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Overview

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Overview

Translation

The Toyota iQ completed Google Street View in Belgium by filming all streets Google couldn’t get into.A PR strategy and making of video led people to our version of the Street View site.

There people could tag their streets to invite the street view crew.When their street was filmed a direct mailing was sent to all people living in the street with a promotional message and an invite to check their street on iQstreetview.be

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