The Deep Water Horizon oil spill in the Gulf of Mexico is one of the biggest environmental disasters in American history. Non-profit organizations like the ‘Coalition to Restore Coastal Louisiana’ (CRCL) are dedicated to restoring the Gulf of Mexico’s coastlines. In the Gulf spill aftermath, CRCL urgently needed to generate funds and attract volunteers to be able to continue the clean-up.

Create awareness for the work of the 'Coalition to Restore Coastal Louisiana' and generate fundraising and attract volunteers.

The posters were an immediate success and sold out in 48 hours gathering $ 41 000.Worldwide press covered our story on TV, radio and newspapers. The message and the poster became a highly discussed topic on hundreds of blogs, reminding people of the ongoing work in the Gulf of Mexico. More than 15.000 posts on influential blogs and social media. Traffic to the CRCL website increased with 80%. The number of people volunteering for CRCL went up with 40%. And CRCL is still receiving donations...

In collaboration with Anthony Burrill we created the unique poster “Oil & Water Do Not Mix”.This design was screen-printed with 100% crude oil, collected on the beaches of Louisiana.The posters were sold on gulfofmexico2010.com, and the profits went towards funding the work of CRCL.To spread the word, we targeted influential blogs and magazines in the design community, as well as important news channels.