Outdoor > Ambient

TOYOTA IQ STREETVIEW

HAPPINESS BRUSSELS, Brussels / TOYOTA / 2012

Awards:

Silver Cannes Lions
CampaignCampaignLayout(opens in a new tab)
Film

Overview

Credits

Overview

AmbientExecutionDescription

The Toyota iQ completed Google Street View in Belgium by filming all streets Google couldn’t get into.A PR strategy and making of video led people to our version of the Street View site.

There people could tag their streets to invite the street view crew.When their street was filmed a direct mailing was sent to all people living in the street with a promotional message and an invite to check their street on iQstreetview.be

More Entries from Transit in Outdoor

24 items

Grand Prix Cannes Lions
#COKEHANDS

Drinks (Alcoholic & Non-Alcoholic)

#COKEHANDS

COCA-COLA, OGILVY SHANGHAI

(opens in a new tab)

More Entries from HAPPINESS BRUSSELS

24 items

Grand Prix Cannes Lions
IQ FONT

Typography

IQ FONT

TOYOTA, HAPPINESS BRUSSELS

(opens in a new tab)