Titanium > Titanium and Integrated
HAPPINESS BRUSSELS, Brussels / TOYOTA / 2012
Awards:
Overview
Credits
CampaignDescription
iQ Street View shows the agility and compact design of the iQ by jumping in to help Google complete their Streetview project. Using the iQ we filmed all the streets Google couldn’t get into with their big car. This campaign become a collaborative effort when we asked all Belgians to tag the streets that had been ignored by Google.A 'making of' video showing the process was spread.All collected data was handed over to Google so they could complete their site.
Effectiveness
The campaign has just been launched.Check updated results in case video.
Implementation
A PR strategy and making of video led people to our version of the Street View site.
There people could tag their streets to invite the street view crew.When their street was filmed a direct mailing was sent to all people living in the street with a promotional message and an invite to check their street on iQstreetview.be
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