Show the agility and usefulness of the Toyota iQIncrease sales of the iQ

The campaign has just been launched.check the case video for updated results

The Toyota iQ completed Google Street View in Belgium by filming all streets Google couldn’t get into.A PR strategy and making of video led people to our version of the Street View site.

There people could tag their streets to invite the street view crew.When their street was filmed a direct mailing was sent to all people living in the street with a promotional message and an invite to check their street on iQstreetview.be

The strength lies in the pure demonstration of the compact design and the agility of the iQ.It is relevant and open to everybody in Belgium.