Social and Influencer > Viral Advertising

LET IT RING

HAPPINESS BRUSSELS, Brussels / OVK (PARENTS OF ROAD VICTIMS) / 2009

Awards:

Silver Cannes Lions
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Presentation Image

Overview

Credits

Overview

Translation

How could we show people the direct consequences of calling while driving?We turned a normal internetvideo into an interactive experience.People who received this video, didn’t knew that they were playing the main part.While the video was playing, they received a phonecall.

If they picked up their phone... they caused a carcrash in the video.

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