The results were far above all expectations.Car Dance Party became the summerhit in Belgium.Every participant became an advertiser for the AYGO music.The official Car Dance Party tune became a hit on parties and Belgian radio.More than 2900 movies were posted in the first month only.

More than 723.000 unique views in total.+ 19% of the sales objectives of the AYGO Music.

AYGO Car Dance Party Belgium: a huge online contest with user generated content.

The “superstars” Boris and Juri introduced the AYGO Car Dance Party choreography by TV, viral, emailing, online bannering, print, poster and radio.People were encouraged to do better than Boris and Juri, to film it and to post their video on GarageTV, the Belgian Youtube.

That could be done at home, on a special Car Dance Party stand at the summer music festivals and on Belgian Aygo cardance tour all around the country.Participants with the highest ratings got to the final, where a professional jury chose the best Car Dance Party during a live radio event.

Launch the special series AYGO Music with iPOD and Bluetooth connection to a target group from 16 to 25 years old.Toyota was mostly unknown or had a boring image with youngsters.They wanted to refresh this image.By using music and dance, we communicated the assets of the AYGO Music, and we automatically connected to a young target group, in a spontaneous and fun way.