An increase in Nissan Micra C+C test-drives by 19.2 %.

In order to get the right feeling of driving a convertible we went to a place where our audience was highly concentrated and in the right mood for an unseen commercial. A commercial that wasn’t just shown on the cinema screen but on the cinema ceiling. By doing so we were certain to deliver the right message at the right moment: "convertible-feeling for everyone!"

Nissan required a regional tool in order to increase the number of testdrives for its NISSAN Micra C+C Convertible and by doing so increase the sales volume as well.