42 young talents called the Human Resources department. Six of them got employed by TBWA\ Düsseldorf.

And of course they do have their own business cards now.

Running a creative agency is not just about doing creative ads.You need to attract the most talented people around. You want them on your business cards.So how do you encourage them to submit their application?

Imagine you're a student.A young talent seeking to become an Art Director or Copywriter, eventually Creative Director. And then one day, you log in on Facebook, the most common social network worldwide.Which you do every day. You have a message, saying: "You got tagged on a photo." You click onto it. And, revealed by a mouse over, you find your name on a business card of your potential employer: TBWA\ Düsseldorf.

Saying: "This card could be yours."

It was necessary to attract young, talented people to work in our Agency. But not with simple job offerings in typical magazines. We attract them, where they connect with their friends and the world.On Facebook.