For the UEFA EURO 2008 adidas needed an unusual give-away for fans and clients alike.

The goal was to not only accompany them through the European football championship but also way beyond it.

Hundreds of copies of the Impossible Map were distributed to adidas employees and football fans throughout Germany in time for the kick off of the UEFA EURO 2008™.

We designed a map in the style of historic country caricatures, depicting the top players of all participating nations in the 'Football Battle of Europe'. The back of the map served as a playing schedule where every battle's course could be charted. So with every game, the map was impregnated with another piece of football history.