Design > Corporate or Brand Identity
MISS DIOR CHÉRIE
PUBLICIS NET, Paris / DIOR / 2009
Awards:
Overview
Credits
Overview
BriefExplanation
Christian Dior Parfums decided to relaunch the Miss Dior Cherie Fragrance range and rejuvenate the brand with the launch of a new product: Miss Dior Cherie L'eau.
ClientBriefOrObjective
Tell the tale of Miss Dior Cherie’s Parisian journey through an interactive personal diary, designed like a pop up book.
Execution
The site delivers an original and immersive experience, where the visitor accompanies Miss Dior Cherie’s wander through Paris during a single day, a journey paced by time points in the diary. The site displays information about the new fragrance, behind the scene videos, the commercial’s making of, interviews and some surprises… The visual experience is enchanted by a very Parisian soundtrack: the hypnotic voice of Brigitte Bardot.
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