Bonanza Coffee Heroes is a small gourmet coffee house in the trendiest area of Berlin. Their goal was to build up a relationship with their very alternative audience who are known to reject mass media. They also wanted to stand out from the competition.

Berlin is the Mecca of street art. And they are the Coffee Heroes. So we just united the two things. With a series of stencils, their very coffee was used to “print” the faces of cool, alternative Heroes (like Che, Brando and Muhammad Ali), allowing the audience to “drink” their idols.

Hundreds of returning customers who also helped to spread the image to blogs and magazines, ranging from media- and politics- to coffee-related websites. With a 60 Euro budget, a unique channel was established, creating a long-lasting dialog with the audience and generating new contacts through spontaneous media.Further heroes at “Coffee Heroes”.

The first stencil featured the Man of the Year, Barack Obama: 3 days before the American elections, Obama’s face was “printed” on hundreds of cups of coffee which were served to the customers.