The Toyota iQ completed Google Street View in Belgium by filming all the streets Google couldn’t get into.A PR strategy and making of video led people to our version of the Street View site. There people could tag their streets to invite the street view crew. When their street was filmed a direct mailing was sent to all people living in the street with a promotional message and an invite to check their street on iQstreetview.be

Objective: Show the agility and usefulness of the Toyota iQTarget audience: New customersThe strategy was to focus on the USPs and the technical aspect of the iQ, as well as the brand strategy of Toyota: finding new solutions for new problems.

The campaign has just been launched. Check for updated results in the case video.

The strength of the idea is that everybody loved Street View, and that the iQ provided a solution so even more people can enjoy Google’s project.