Toyota launches the new iQ, a compact car that combines sleek design and cutting edge technology. Communicate the unique agility and perfect control of the iQ in a relevant way to a target group of 18-35 years old urban people.To demonstrate its incredible agility, the new Toyota iQ is the first car in the world ever to create an entire font from A to Z. To make this project happen, we worked with three opinion leaders in order to touch the right communities in design, automotive and interactive art.- Zach Lieberman, Pioneer in interactive art. Software developer.- Pierre and Damien. Font designers.- Professional pilot Stef van Campenhoudt, European champion of GT3 racing. Font driver.All together, they created the iQ Font.